Desde el Jardín, is a collaboration with artist Sol Calero that was produced by Conglomerate. Imitating the structure of telenovelas, Desde el Jardín recreates an opulent hacienda that creates the illusion of luxury, wealth and glamour that this genre often represents. Working with cultural codes, Maimon and Calero underline the normalized social dynamics that are portrayed in telenovelas, such as gender roles, socioeconomic positionality and class aspiration. They use the basis of this discourse, developed in plots of greed, envy, infidelities, family drama and tragic twists, to create their own abstraction, taking extravagance to all levels of the assemblage.
Amazonas, the young gardener of an extravagant estate, dreams of a luxurious, upper-class life. Be careful what you wish for! When she is begged by El Señor to secretly take over the identity of his ill and cursed wife who has just died, it quickly becomes apparent that Amazonas’ new life and dream of glamour and luxury is more of a nightmare. A cast of telepathic maids and the neighbour’s handsome gardener become wrapped up in a tale of intrigue, betrayal, greed and romance. Tune in to witness the dramatic conclusion of Amazonas’ struggles with her new identity, and what happens when El Señor starts showing signs of the same disease his original wife died from; a contagious curse of greed!
Single Channel HD-Video, 2016
Desde el Jardin was written and directed in collaboration with Sol Calero, and shot in Calero’s eponymous exhibition at David Dale Gallery, Glasgow. The video was produced by Conglomerate, including music, cinematography, set design and appearances from the Conglomerate members.
Starring: Caique Tizzi in the double role of Amazonas/Jenette
Along side the full length video Desde el Jardín can be seen through an episodic structure on Conglomerate TV.